A creative venture where we house all things beautiful. Our tag-line 'keep it simple' says it all. Simplicity is sophistication. The brand is the brainchild of Preeti Mahajan. Many celebrities ike Karishma Kapoor, Sonali Bendre, Hema Malini, Vidya Balan, Smriti Ilani, Tanisha Mukherjee have been spotted wearing the brand sarees! They are renowned for their electric colour combinations, quality of fabrics and unique designs.